Chanel, on social media

 “Chanel is a very creative-driven, luxury-driven brand. And right now they would not go with anything that doesn’t showcase the brand and make it beautiful,” he said. “They don’t want any interaction with their brand consumers. Chanel belongs to Chanel. It doesn’t belong to anyone else but Chanel.”

What this means is that, they won't make a Fan Page of Facebook, or go on Gilt Groupe because they feel as though, no one will appreciate the luxury of the brand, like Chanel does. Karl, I love your work, but you have to get over yourself if you want to make your brand everlasting...